Service-Made.
The Veteran-owned marketplace of Service Alliance.
Every storefront is verified. Every badge is a credential. And the marketplace belongs to its sellers — not to shareholders.
Launching July 1, 2026
The Problem
“Buy Veteran” is powerful.
Today, it’s unverifiable.
The claim is unverifiable at the point of sale.
Anyone can print a flag on a label. There is no mechanism — at checkout or anywhere else — for a buyer to confirm the business behind the product is actually Veteran-owned.
Certification is costly, paperwork-heavy, and invisible.
Existing programs demand documentation small sellers can't always produce quickly. And even when certification is earned, it rarely surfaces where buyers actually make decisions.
The platforms extract the value the community creates.
Veteran businesses pay referral fees and ad costs to platforms owned by shareholders. The community generates the demand; the community bears the cost; the community sees none of the return.
The Answer
A marketplace where the badge means something.
Service-Made is a marketplace where every storefront is verified Veteran-, service-member-, or military-spouse-owned. The owner’s MyServiceID credential is cryptographically bound to the storefront — the badge a buyer sees is backed by the same class of credential an employer uses to verify a service record.
What the Service-Made mark means
Exactly one thing, checkable in one tap: a person who served made this, owns this, or built the company behind it.
How the Badge Works
Verification in three steps.
Owner proves service through MyServiceID
The seller authenticates their service record once through MyServiceID — the same cryptographic credential used by employers, institutions, and partner platforms across Service Alliance.
Credential is linked to the storefront
The verified credential is cryptographically bound to the Service-Made storefront. The badge cannot be applied to a storefront whose owner hasn't completed verification — there is no self-attestation path.
Buyers confirm authenticity in one tap
Any buyer — human or AI shopping assistant — can confirm a storefront's credential instantly. Verification is machine-readable by design, so as commerce becomes agentic, the trust travels with the transaction.
Verification is machine-readable by design. As commerce becomes agentic, AI assistants confirm a storefront’s credential the same way a human does — instantly, without a separate lookup.
Ownership
Owned by its sellers.
Legal Standing
Service-Made operates as a member-owned organization chartered on the Kiduna Protocol under a registered West Virginia DUNA (House Bill 5060) — a legal entity with standing, not a terms-of-service agreement with a landlord. Sellers are Members. Members are owners. The governance that writes the marketplace’s rules belongs to the people who build inside it.
The Ecosystem
Inside the Service Alliance economy.
Service-Made launches inside Service Alliance — the verified social infrastructure for those who serve. Every member arrives pre-verified through MyServiceID and pre-disposed to buy Veteran.
The Recognition Market rewards service with ServiceCoins, ServicePatches, and ServiceBadges — credentials that travel with the member across platforms. Roll Call reconnects units and associations. Together they form a closed economy where verified identity, community recognition, and commerce reinforce each other.
A buyer who discovers your storefront on Service-Made already knows what “Veteran-owned” means — because their own identity is built on the same foundation.
Founding Sellers
The first storefronts are being claimed now.
A limited founding cohort of verified Veteran- and military-family-owned businesses will open the marketplace at launch. If you’re building something worth selling to the people who served alongside you, this is where it starts.
First verified storefronts
Founding sellers receive the first verified storefronts in the marketplace — opening day position in a network built around verified identity.
Permanent founding-Member status
Founding-Member status is recorded permanently in the member ledger — the kind of recognition that travels with you as the network grows.
A seat in governance
Founding sellers hold a seat in the governance that writes the marketplace's rules — before those rules are finalized, not after.
Early network position
Early position in the Service Alliance network as it scales — first to be found by Members across MyServiceID, Recognition Market, and Roll Call.
Founding cohort · Limited availability · Launching July 1, 2026