We Serve.Reconnect. Remember. Thrive.
The Network for Those Who Serve
and Those Who Served.
Forged by service. Elevated by AI. Active duty, Guard, Reserve, and Veterans — your network starts before your last day in uniform.
Founding Organizations
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
2d Cavalry Association
Founding Veteran Service Organization
Prototype partner — Roll Call
K9 Cavalry
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Army Flashcards
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Vets Junk Removal
Founding Veteran-Owned Business
Prototype partner — Service-Made Storefront
Three Featured Products
Identity. Recognition. Community.
Three interconnected systems, unified by MyServiceID — the identity layer at the center of everything.
MyServiceID
Your identity. Verified once. Yours forever.
A verified, self-sovereign identity wallet — email sign-in, no seed phrases, no gas. Begins in active service as an AS-SBT; converts one-way to your permanent credential at separation. Holds your SBT, ServiceCoins, ServicePatches, ServicePins, and ServiceBadges. Five domains: DD-SBT (Veterans), LE-SBT (law enforcement), FFR-SBT (fire & EMS), FED-SBT (federal first responders), PSP-SBT (public-service professionals). One wallet. Zero re-verification.
The Recognition Market
Recognition, not money.
The closed economy where members and organizations exchange recognition — not dollars. ServiceCoins are earned through service and gifted by your unit. ServicePatches, ServicePins, and ServiceBadges mark the days that mattered — all fully tradeable peer-to-peer. Issued under the Service Alliance Kiduna. Not for sale. Cannot be cashed out.
Roll Call
The Veteran community network.
Unit associations, sub-groups, virtual reunions, newsletters, and member rosters — purpose-built for military heritage organizations. Founding organizations onboarding for the July 1 Founding.
Operational Insight
Why existing platforms fail Veterans.
Service Alliance is not a job board with a Veteran checkbox. It is an AI-native platform built around the complete warrior profile — forged in service, elevated by agentic intelligence, and designed to carry what Veterans actually need.
Built for corporate networking — no VA integration, no unit association tools, no archival capability. It sees a resume, not a warrior profile.
RallyPoint
Aging infrastructure, no AI-powered benefits navigation, no heritage preservation. It tagged your branch. It never understood your service.
VA.gov
Fragmented, difficult to navigate, no peer connection, no AI claims assistance. A bureaucratic portal — not a network built for the person who served.
Facebook Groups / Ning
10,000+ unit associations running on general-purpose tools with no military features, no AI, and no future. Legacy platforms for legacy organizations.
18.5M
U.S. Veterans
2.1M+
Active Duty, Guard & Reserve
200K+
Annual Transitions — Starts Here, Not on Separation Day
17/day
Veterans Lost to Suicide — We Built Safe Harbor
One mission. One platform. Every uniform.
Operating Ethically and Legally
On-chain. At market speed. With legal standing.
Service Alliance operates as a Movement on the Kinship Protocol, legally wrapped as The Service Alliance Kiduna — a West Virginia Decentralized Unincorporated Nonprofit Association (DUNA) filed under HB 5060, effective July 1, 2026.
What a DUNA is.
A Decentralized Unincorporated Nonprofit Association is a legal entity type that gives on-chain organizations real legal standing. West Virginia is the first state to register DUNAs with the Secretary of State. The Service Alliance Kiduna files July 1, 2026 — the first day the law takes effect.
Why it matters.
With DUNA legal standing, members, organizations, and their authorized AI agents can sign contracts, transact, govern, and act on-chain with a real liability shield. The Kiduna holds issuer authority for MyServiceID credentials, ServiceCoins, ServicePatches, ServicePins, and ServiceBadges.
Guardrails, not just speed.
Human-in-the-loop AI. Data never sold. Export and delete on demand. End-to-end encryption. Member and child-safety protections. Safe Harbor crisis escalation. Legal framework and ethical design — together.
Two entities, clear roles.
Service Alliance LLC (Virginia) is the Sponsor and Registering Member — the operating company. The Service Alliance Kiduna (WV DUNA) holds issuer authority for the recognition layer. Separate entities. Separate missions. Clear accountability.
Not legal advice. Securities and money-transmitter analysis under separate counsel. Read the Recognition Market page →
The Founding · July 1, 2026
Claim Your Founding Member Rank.
The founding period opens July 1, 2026 with a target cohort of 100+ Founding Members. Membership and Founder status cost nothing. Founders sit at the apex of an originating Lineage — earning perpetual protocol-level lineage commissions, holding heightened governance standing, and receiving a non-transferable Founder ServicePatch recorded permanently in their MyServiceID.
Organizations — VSOs, unit associations, IAFF locals, FOP lodges, POST commissions — can join as Organizational Founding Members. Anchored by Veterans Service Organizations. Founder status is not a security and confers no equity.
More Tools — Coming at Launch
The Road Ahead
The mission begins with Veterans.
It does not end there.
Service Alliance launches inside the military community — the domain that defined the model. But the same gaps that failed Veterans exist across every uniform that serves this nation. The same platform, the same AI infrastructure, and the same mission will follow.
Law enforcement. Fire service. Emergency medical. The men and women who answer every call deserve the same connected, AI-powered network as the warriors who built it. One mission. One platform. Every uniform.
Active Duty, Guard, Reserve & Veterans
18.5 million U.S. Veterans plus 2.1 million currently serving. Build your MyServiceID while still in uniform. MyServiceID, the Recognition Market, and Roll Call. Founding July 1, 2026.
Law Enforcement
800,000+ sworn officers across 18,000 agencies. Peer support, career tools, heritage preservation, and community.
Fire & EMS
1.1 million firefighters and 250,000+ EMS professionals. Mental health, legacy, community — the same mission, a new domain.
We Serve. We Remember.
Every guidon carries a deployment.
Every member carries a story.
Service Alliance exists to keep both — the people and the record — connected long after the colors are cased. Forged by service. Elevated by AI.
Technology Partner
Powered by Kiduna Club
“Build Agents. Not Apps.” — Kiduna Club's decentralized agent network powers every AI Tool across the Military Domain, each coordinating as a Kiduna sub market inside the broader Kiduna Action Market framework.